Open events

Eureka! The science and art of insights.

Exhibitor events
Andrew Grenville
Angus Reid Group
Vari Hall-Expo Theatre
This event is in person only

This presentation, drawing on Andrew’s book by the same title, explores the steps other sense-makers have taken to combat their biases and blind spots. Their discoveries provide clear direction on how to elevate the quality and consistency of our insights.

Arriving at a clear and powerful insight is harder than it seems. Our pattern-making brains are subject to many biases. We can’t see our blind spots and are often led down the wrong path by tunnel vision. Often, we don’t think much about how we arrive at an insight; we just do some analysis and assume it’s the best it can be. But is it? Intelligence analysts, doctors, detectives, lawyers, psychologists, and other sense-makers have grappled with questions of cognitive bias and misperception and how these limitations affect their insights.

Event descriptions and translation (if applicable) provided by the host organization and published in authenticity by the Federation.

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